We Make eco-Conscious Choices Easy
- not through restraint, but by discovering new ways.
Collaborate and share.
isura.blue develops practical solutions for local circular economies — visible, accountable, and effective
Working together for new material cycles.
We turn waste into opportunity. Mass-produced materials don’t have to end up in the trash — we show how they can spark new cycles of use. By connecting ideas, processes, and networks, we bring circular alternatives to life — practical, visible, and part of everyday experience.
What we believe:
Those who take the principle of reuse seriously create new, practical possibilities from what already exists.
Not as isolated efforts, but as structural change — rooted locally, supported digitally, and powered by ideas that can be shared globally and applied locally.
Our Focus: Local Circular Economy
A widely untapped resource
We focus on mass-produced goods that are everywhere — yet whose materials often go unused after their first life.
This includes furniture and everyday textiles in particular: products made and consumed in large quantities, but rarely considered for repurposing.
Equipped to make a difference
- Expertise in design and product development
- Digital infrastructure for access to information and visibility
- Hands-on experience in production and experimentation
Our Formats & Frameworks
mirrow.blue
Where circular potential meets ideas and people.
CouchTasche
Upcycling in Action since 2016. Our in-house brand serves as a living lab — for design exploration, material testing, and the creation of practical, everyday follow-up products.
Connecting for Greater Circular Potential
Want to contribute, collaborate, or support our work? We’d love to hear from you.
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Circular Potential – Know more, waste less.
© 2020-2025 isura.blue GmbH. All rights reserved.
Terms & Legal
Insights
isura.blue GmbH
Discover More
Circular Potential – Know more, waste less..
© 2025 isura.blue GmbH. All rights reserved.