We Make eco-Conscious Choices Easy
- not through restraint, but by discovering new ways.
Collaborate and share
isura.blue develops practical solutions for local circular economies — visible, accountable, and effective
Working together for new material cycles.
We turn waste into opportunity. Mass-produced materials don’t have to end up in the trash — we show how they can spark new cycles of use. By connecting ideas, processes, and networks, we bring circular alternatives to life — practical, visible, and part of everyday experience.
What we believe
Those who take the principle of reuse seriously create new, practical possibilities from what already exists.
Not as isolated efforts, but as structural change — rooted locally, supported digitally, and powered by ideas that can be shared globally and applied locally.
Our Focus: Local Circular Economy
A widely untapped resource
We focus on mass-produced goods that are everywhere — yet whose materials often go unused after their first life.
This includes furniture and everyday textiles in particular: products made and consumed in large quantities, but rarely considered for repurposing.
Equipped to make a difference
- Expertise in design and product development
- Digital infrastructure for access to information and visibility
- Hands-on experience in production and experimentation
Our Formats & Frameworks
mirrow.blue
Where circular potential meets ideas and people.
CouchTasche
Upcycling in Action since 2016. Our in-house brand serves as a living lab — for design exploration, material testing, and the creation of practical, everyday follow-up products.
Connecting for Greater Circular Potential
Want to contribute, collaborate, or support our work? We’d love to hear from you.
isura.blue
Discover More
Insights
Terms & Legal
Circular Potential – Know more, waste less.
© 2020-2025 isura.blue GmbH. All rights reserved.
Terms & Legal
Insights
isura.blue GmbH
Discover More
Circular Potential – Know more, waste less..
© 2025 isura.blue GmbH. All rights reserved.